CEO and Founder at Madaísh
Helena García Soto
CEO and Founder at Madaísh
CEO at Madaísh (, the largest social network of fashion and beauty content in Spain and Latam. Madaísh is the place created by and for fashion influencers, users and brands, where fashionistas from all over the world share their looks, videos and posts about fashion and beauty. My backgroud? 7 years working in Fashion, Marketing and Communications. My goal? Learn everyday with my work. My addiction? The new challenges.


  • CEO & Founder at Madaísh
  • Corporate Communications Department at L'Oréal
  • Community manager at ELLE Magazine
  • Assistant at Google Communication Agency at FJ Communications
  • Assistant at in the communication and advertising agency of Google and Visa in Spain.
  • Blogger and Community manager at Coguan S.L.


  • Máster Emprendimiento por el IE Business School
  • MBA, Business Administration and Management por la Universidad Internacional de La Rioja
  • Master of Fashion and Beauty Communication, Marketing de moda y accesorios por la Universidad Nacional de Educación a Distancia - U.N.E.D.
  • Bachelor of Marketing, Advertising and Communication por la Universidad Europea de Madrid

Premios y reconocimientos

First prize at James McGuire startup competition, First prize in iWeekend Marzo 2013, 2nd prize in StartComillas, 2nd prize in StartCamp, First Prize in the competition of developing a "Communication Social Responsibility Plan" for ORACLE.